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Strategy

"Brewing a better world"

This is our global strategy for sustainable development, which unites all companies in the HEINEKEN company to be a driving force for change in the care of society and the planet. We focus on six areas where the company strives for the greatest change and inspiration: preserving water resources, decrease carbon emissions, sourcing sustainably, responsible consumption, growing with community, safety and health. Our global strategy is based on achieving the UN's sustainable development goals. 

"Brewing a better world" is part of our business priorities and determines how we do business.

Our employees are the ones who overcome the difficulties of everyday life and make our strategy for sustainable development real.